Emma Lidl Freeway truck is back due to demand
After over 10,000 people attended Lidl’s first-ever Freeway Cola Truck tour, the supermarket has unveiled an additional 9 locations giving customers a last chance to see the truck before Christmas
Tour stops will include Aberdeen, Exeter and Liverpool, with each date offering festive food samples, Lidl Plus ‘Secret Box’ prizes, and more
One lucky winner at each stop will also receive a £100 ‘Golden Ticket’, redeemable via Lidl Plus, to spend on their Christmas shop
Shoppers can follow the Freeway truck’s journey and check if their nearest city is on the route at https://www.lidl.co.uk/freeway_tour
The Freeway Cola Truck tour has officially been extended to visit 9 Lidl store locations after huge popular demand, with over 1,000 flocking to see it at every stop so far. New stops will include stores in Aberdeen, Exeter and Liverpool from 5th December – 22nd December.
Following the ground-breaking popularity of the tour so far, with over 10,000 hopeful pundits flocking to witness the show stopping festive function, Lidl has extended the tour to give Christmas-loving shoppers a final chance to see the truck whilst doing their weekly shop at their local Lidl store.
Joanna Gomer, Marketing Director at Lidl GB, commented “We have been blown away by the response to our Lidl Freeway Christmas tour. We love nothing more than spreading Christmas cheer to the communities we serve, and to see over 10,000 people visit and enjoy the experience made extending the tour an absolute must. We are excited to now take the Freeway fun directly to our customers in stores across the country.”
The tour will see delicious samples handed out, Lidl Plus ‘Secret Boxes’ with plenty of prizes on offer, and of course, the show-stopping truck itself.
The Freeway on the freeway truck will be visiting:
| DATE | LOCATION | LIDL STORE |
| 05.12 | Newton Abbot | Marriott Way, Bovey Tracey, Newton Abbot, TQ13 9RZ |
| 07.12 | Cardiff | Llanishen, Maes-Y-Coed Road, CF14 4HH |
| 08.12 | Bristol | Berwick Green, Wyck Beck Road, BS10 7TA |
| 12.12 | Liverpool | 1 Jennifer Ave, Liverpool L5 5AA |
| 14.12 | Manchester | 750 Chester Rd, Old Trafford, Stretford, Manchester M32 0FF |
| 15.12 | Castleford | Park Rd, Castleford WF10 4RW |
| 19.12 | Newcastle | Sands Rd, Swalwell, Newcastle upon Tyne NE16 3AF |
| 21.12 | Glasgow | 17 Richmond Pl, Rutherglen, Glasgow, G73 3BA |
| 22.12 | Aberdeen | Greenwell Road, Aberdeen, AB12 3ZR |
Lidl’s extended Freeway truck will tour local Lidl stores from Aberdeen to Exeter visiting 9 stops as listed above from 10AM to 6PM Follow the journey and check if your city is on the route by visiting https://www.lidl.co.uk/freeway_tour.
