Emma CleanCo Alcohol Free Spiritis for a sober October
CleanCo has unveiled its new look. The range of alcohol-free Gin, Rum, Whiskey, Vodka & Tequila brings together a year’s worth of work on an elevated look, a sustainable bottle and further recipe development of the already multi-award-winning liquids.
The entire range has transitioned from 0.4% ABV (officially non-alcoholic) to 0.0% ABV (officially alcohol-free), in a move to avoid any confusion for consumers and to cater for those who want to abstain from alcohol in its entirety for personal or religious reasons.
“CleanCo started a revolution. Only a few years ago if you didn’t want an alcoholic drink at most bars and restaurants, you were destined to boring water, sugary soft drinks or the dreaded juice-dump mocktail. It was like suddenly people assumed you didn’t value your experience or your tastebuds if you weren’t drinking. CleanCo set out to change that and I couldn’t be prouder of how far we’ve come.”
“I’m fiercely protective of championing those who come along for the ride – our customers, new and old. A key part of that is ensuring our drinks are as inclusive as possible and always deliver on taste and experience, so we can continue to champion a good time for those who aren’t drinking,” said celebrity founder, Spencer Matthews, of the brand re-launch.
CleanCo’s new look, developed in partnership with packaging design agency KnockOut, pays respect to the traditions of the classic spirit world whilst introducing distinctive modern twists that represent a new era that the brand is bringing in.
The new formulation continues to be:
· Sugar free
· Low-calorie with only 10 calories per double measure
· Made using all-natural flavourings
· Crafted and bottled in the UK
The new CleanCo bottle retains its iconic hexagonal shape, whilst being significantly lighter. This reduction in glass, means each bottle now requires half the energy to make. Lighter glass frees up space for more bottles per pallet, in turn saving over 100 trees worth of wood every year.
More bottles can now fit into each shipping container and each truck, which equates to two fewer trips across the Atlantic and 40 fewer trucks on the road each year, reducing CleanCo’s carbon footprint by over 12,000 miles.
CleanCo’s new Non-Alcoholic Gin, Rhubarb Gin, Rum, Whiskey, Tequila & Vodka are available in all leading supermarkets and online at Clean.Co from 1st October 2024.
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