Emma New premium rum brand subscription launches to break ‘old people drink’ stereotype
Lots of people love rum and there is a feeling within the drinks industry that rum will be the new gin, becoming more popular with younger drinkers but ask the typical person to name some top brands and they may struggle to name anything other than Bacardi.
If you’d like to increase your rum knowledge and get ahead of the game then take a look at the new Craft Rum Club subscription service. For £39.95 you can enjoy a variety of subscriptions, monthly, bi-monthly and quarterly. What one you order depends on how eager you are to sample the rums! Each Craft Rum Club subscription box comes with a surprise full 70cl bottle of exclusive rum, local premium mixers, gourmet snacks and a garnish – alongside a magazine featuring rum news, information on the chosen rum and cocktail recipes using the provided ingredients.
How to join the Craft Rum Club
Becoming a member is quick and easy. Simply visit the Craft Rum Club website and select which of the three delivery frequency options you would like, then fill in your contact and billing details and that’s it, your first rum will be delivered shortly.
What is in the box?
Here’s what you receive in a typical delivery to your door.
As this Sunday 19th July is National Daiquiri Day our delivery came with a snack and all the ingredients (Bottle of premium rum, Thatchers Haze cloudy cider, lime juice, sugar syrup) and a recipe for making a Hazy Daiquiri. Click here for details.
About Craft Rum Club
Founded in 2016, Craft Rum Club ( www.craftrumclub.co ) is a UK based rum subscription service of premium crafted rums from around the world. Entrepreneurs, Kevin Beament and Donna Waite established Craft Rum Club based on their passion for premium rums across the world. After a fruitless search for an elegant brand giving consumers the option to taste new exclusive rums which also teaches consumers about them, led the pair to craft their own service. They want to continue transforming the overlooked spirit from its older generation stereotype into the next stylish, lifestyle high-end service with international appeal.
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Disclaimer: we received a sample subscription pack which included a 50ml bottle of rum.
