Edinburgh’s experimental whisky makers, Holyrood Distillery, recently named Icons of Whisky ‘Distiller of the Year’ at the global round of the World Whiskies Awards, have unveiled their latest release, Pitch.
This is the final single malt in ‘The Founding Series’ that introduces the independent distillery’s creativity and barrier-breaking approach to whisky making.
The series includes its lightly peated whisky, Embra; and Ambir, which showcases the velvety textures and sweet flavours that you get from using specialty malts. Pitch explores the untapped potential of yeast in whisky-making by – ‘pitching’ two yeasts that are typically used when making red wine, Pepe Nero and Toro Nero, to give a red fruit sweetness.
Distillery Manager, Calum Rae, said,
“The name “Pitch” comes from the process of adding yeast to wort to start the fermentation process. This is an important piece of the puzzle for us as we look to bring flavour through every part of distillation.
“At Holyrood, it’s our goal to continue to push the boundaries of traditional whisky making. While others tend to use more traditional yeasts and malts, we like to do something a little bit different. With Pitch, think chocolate and hazelnuts from the malt, with the yeast specially selected to boost those chocolatey flavours. The chocolatey spirit is then matured in Oloroso casks dialling up nutty notes. It’s like being chased by a fruit and nut bar determined to give you a giant hug.”
Pitch’s packaging continues to feature the striking ‘lino-cut’ label design by artist Grace Leaney. The label’s iconography draws inspiration from St. Leonard, the Patron Saint of Barrel Makers and Coopers. Holyrood Distillery, located on St. Leonards Lane, infuses the design with bold, vibrant colours reminiscent of the craft brewery aesthetic, a nod to the industry that inspires them.
Founded in 2019, Holyrood Distillery is dedicated to producing spirits that are truly worthy of Scotland’s capital city and its proud past as a centre of brewing and distilling.
Pitch is priced at £64 and will be available to buy from the Holyrood Distillery website, Brand Home and selected specialist whisky retailers.
Last night (Wednesday 26 March) Holyrood Distillery was named Icons of Whisky ‘Distiller of the Year’ award at the global round of the World Whiskies Awards at a dazzling ceremony in London. The World Whiskies Awards serve as the ultimate platform for whisky aficionados, industry experts, and connoisseurs to come together and celebrate the pinnacle of whisky craftsmanship
For further information on the full product range and newsletter subscription, visit https://holyrooddistillery.co.uk/
Be the first to comment