Emma Harris Distillery doubles growth
Isle of Harris Distillery is toasting international success following a year of fantastic growth in the United States, which saw sales more than double compared to the previous year.
The Hebridean distillery’s Isle of Harris gin has increased reach by partnering with outlets in 26 US states. Notable customers include The Carlyle Hotel and Noksu in New York.
In October the distillery launched its inaugural release of its single malt Scotch whisky, The Hearach, with an event in Pine & Polk, New York City. The Hearach is now available to purchase in 15 states, from Arizona to California, Texas and Washington.
Working in partnership with importer and distributor, MISA Imports, Isle of Harris Distillery’s growth in the US market looks set to continue over the coming year, with expansion planned across more states, new products, and participation in high profile events such as New York Tartan Week.
Topping off the celebrations, the distillery team will also be serving its award-winning gin to the stars on Thursday 25 January at Ross King’s Burns Bash in LA. This follows the success of last year’s event, which saw celebrities including Michael Douglas express their love for Isle of Harris Gin.
Hosted in support of the charity BAFTA, the annual Burns Bash is hosted by Ross King, Daniel Bee and Charley King.
Taking place at Fairmont Miramar Bungalow, Santa Monica, guests will be treated to an Isle of Harris gin and tonic with a Burns twist (garnished with grapefruit and lavender) before enjoying an Isle of Harris martini. Iona Cairns, International Brand Development Manager at Isle of Harris Distillers, will be present.
Commenting on the international growth.
Iona said: “It has been incredible to be able to bring the taste of the Isle of Harris to so many people across the US. Since we entered the market less than three years ago, we have been blown away by the incredible response to Isle of Harris Gin and more recently The Hearach. Taking part in events such as the Burns Bash allow us to bring that taste of Scotland to even more people, while also telling the story of our distillery and the passion for creating on-island opportunities and bolstering the island economy which sits behind everything we do.
“I’m looking forward to another year building our brand in the US, in partnership with MISA Imports, from sponsoring the NYC Mod at NYC Tartan Week, to bringing new products to market and further increasing sales across the country.”
Isle of Harris Gin and The Hearach single malt Scotch whisky can be purchased in states throughout the US at an RRP of $59.99 and $89.99 respectively.
For more information on Isle of Harris Distillery, visit www.harrisdistillery.com/usa.
