Emma Partnership between iconic Scottish brands Johnnie Walker Princes Street x Harris Tweed Hebrides
Johnnie Walker Princes Street is celebrating St Andrew’s Day with the launch of a highly desirable new whisky, complete with luxury packaging created in collaboration with legendary Scottish textile house, Harris Tweed Hebrides.
Marking the first ‘Johnnie Walker Princes Street Collective’ – a series that brings together the world’s leading Scotch whisky with Scotland’s best creative forces to create unique and collectable whiskies – the Johnnie Walker x Harris Tweed collaboration features a beautifully designed bottle of the Johnnie Walker Limited Edition Princes Street Blend, accompanied by a bespoke Harris Tweed carry bag.
The whisky represents a world first, having been matured over the past year in hand-selected American oak casks in the Whisky Makers Cellar at Johnnie Walker Princes Street. The cellar, holding just 26 casks, is unique amongst bonded warehouses in Scotland, tucked beneath one of Edinburgh’s most famous streets.
In designing the bespoke plaid for the collaboration, the Harris Tweed Hebrides team drew inspiration from their home in the Outer Hebrides, and the home of Johnnie Walker Princes Street in Edinburgh to create a vibrant blend of the two Scottish locations.
The bag has been created in partnership with BeYonder, a charity specialising in ethical manufacturing. As part of the project, BeYonder engaged textile students from Glasgow City College to help manufacture the bags.
The Johnnie Walker x Harris Tweed Hebrides collection is available exclusively at Johnnie Walker Princes Street, Edinburgh.
Johnnie Walker Limited Edition Princes Street Blend + Harris Tweed carry bag (£169)
